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Tread Lightly! News Release
Contact: Monica Clay
(800) 966-9900
TREAD LIGHTLY! UNVEILS NEW KIDS' OUTDOOR ETHICS WEBSITE
OGDEN, UT (September 23, 2005) " The nonprofit Tread
Lightly!® has just gone
live with its interactive kids, site"- www.treadlightlykids.org. The site
is part of the organization,s raised efforts to teach outdoor
ethics to a
growing number of kids recreating with vehicles like dirt bikes
and ATVs.
The site features Tread Lightly!,s squirrel mascot, Lightfoot,
and several
of his animal friends. From the colorful homepage, kids can click
on to an
outdoor quiz, ATV trail maze, hiking checklist, a story builder
and coloring
pages with crayons.
Each section also contains helpful tips to be responsible
such as-" "keep
your feet, bikes and ATVs on the trails and "wash your bike
and clothes
after every trip so you don,t spread weed seeds.
"This site rocks! said 8-year-old Kyle Woolstenhulme
from Cedar Hills,
Utah. "I am always hiking or riding my bike, so it,s pretty
cool to have a
website like this. I learned some stuff and had fun coloring,
making a
funny story and doing the maze.
Tread Lightly! is also making available a "Youth Outreach
Kit to government
agencies, educators, and other organizations to download from
the site. The
printable kit includes pledge cards, a kids, principles sheet,
a poster,
kids, web banners and coloring book pages.
"Thousands of kids are hopping on motorized and mechanized
vehicles every
year, but a website like this just hasn't existed, said executive
director
Lori Davis. "We're excited to make a difference with this
generation."
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Tread Lightly!(R) is a national nonprofit organization whose
mission is to
empower generations to enjoy the outdoors responsibly. Tread
Lightly!,s
strategic educational message, along with its training and stewardship
initiatives are designed to instill an ethic of responsibility
in outdoor
enthusiasts and the industries that serve them. The program is
long-term in
scope with a goal to balance the needs of the people who enjoy
outdoor
recreation with the needs of the environment.
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